AFAB Brand Identity
Design
Aaditya Fly Ash Bricks
Building a Greener Tomorrow.
- CLIENT NAME - Aaditya Singh
- LOCATION - Patna, India
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Complete branding, including
social media posts and more.
About the Project
AFAB (Aaditya Fly Ash Bricks), based in Patna, Bihar, is a pioneering manufacturer of eco-friendly fly ash bricks. With a commitment to revolutionizing sustainable construction practices, AFAB produces high-quality, durable, and environmentally responsible bricks that offer a superior alternative to traditional clay bricks. The brand sought a refined identity that would resonate with its eco-conscious and innovative spirit.
Mission
Our goal was to create a visual identity that underscores AFAB’s commitment to innovation and sustainability. We aimed to craft a brand that reflects strength, precision, and eco-consciousness while promoting green building practices, positioning AFAB as a leader in sustainable construction.
Design Philosophy
We adopted a balanced approach, blending AFAB’s technological advancements with modern design aesthetics. Each design element was carefully chosen to represent the brand’s essence: sustainability, durability, and innovation. Our approach reflects AFAB’s mission to lead the way in the eco-friendly construction sector.
Identity System
The identity system for AFAB includes a carefully selected color palette, an iconic logo in black, premium packaging, and sleek business cards. These elements work together to establish a refined and cohesive brand identity that reflects AFAB’s core values of eco-friendliness and strength.
Logo Design, Color Palette & Typography
A seamless fusion of Stormy Graphite, Soft Slate, Charcoal Depth, and Misty Silver creates a sophisticated and grounded visual identity for AFAB. These tones reflect strength, durability, and an eco-conscious commitment, while bold, clean typography reinforces clarity and professionalism.
The deep black logo stands as a symbol of authority and resilience in the construction industry. Designed with versatility in mind, it integrates subtle elements of nature and sustainability, ensuring a cohesive identity that adapts effortlessly across product lines. This strategic balance of color and typography communicates reliability, innovation, and environmental responsibility.
Outcome
The identity we created not only elevated AFAB’s image but also positioned the brand as a leader in sustainable construction. Its refined presence has attracted high-profile collaborations, media features, and positive customer feedback, amplifying its market recognition and industry influence. AFAB is now recognized for its innovation and commitment to greener building solutions.
