Crafting a Timeless Identity for
BlushAura
Beauty Product Brand
Your Aura, Your Radiance.
- CLIENT NAME - Aayush
- LOCATION - Mumbai, India
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Complete branding, including
social media posts and more.
About the Project
BlushAura, a premier lifestyle brand, offers luxurious personal care and wellness products designed to empower and enhance the well-being of individuals. With a mission to elevate natural beauty and well-being, BlushAura transforms everyday self-care into indulgent experiences. The brand required a refined visual identity that would resonate with its commitment to elegance, innovation, and natural beauty.
Mission
Our goal was to create a visual identity that highlights BlushAura’s commitment to enhancing natural beauty and well-being. We aimed to craft a brand that radiates luxury, confidence, and sophistication while emphasizing sustainability and premium quality.
Design Philosophy
We embraced a balanced approach by combining the brand’s dedication to innovation with contemporary design aesthetics. Every design element was meticulously chosen to reflect the brand’s essence: elegance, luxury, and a narrative that resonates with those seeking empowerment and self-care.
Identity System
The identity system for BlushAura includes a carefully selected color palette, an iconic floral logo, premium packaging, and sleek business cards. These elements work together to establish a refined and cohesive brand identity that reflects the brand’s values.
Logo Design, Color Palette & Typography
BlushAura’s visual identity is a harmonious blend of cyan, magenta, grass green, and pink, creating a vibrant and refreshing aesthetic that reflects the brand’s commitment to beauty and wellness. The combination of bold sans-serif fonts with sleek typography enhances its luxurious yet approachable positioning.
The iconic floral logo encapsulates BlushAura’s essence of natural beauty and elegance. Designed for versatility, it seamlessly adapts across various products, ensuring a cohesive and recognizable brand presence.
Outcome
The identity we created not only elevated Rupam Bharnarhia’s image but also positioned him as a prominent figure in the music industry. His refined presence has attracted high-profile collaborations, media features, and positive audience feedback, amplifying his market recognition and industry influence.
