Crafting a Sophisticated Identity for
CYQO
Youth Fashion Brand
Where Style Meets Quality.
- CLIENT NAME - Ketan
- LOCATION - Kolkata, India
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Complete branding, including
social media posts and more.
About the Project
CYQO – Choice’s Your Quality Ours is a premium fashion and accessories brand that defines sophistication, style, and quality. Designed for individuals who value both luxury and modern aesthetics, CYQO offers a curated collection of high-end fashion pieces and accessories that stand the test of time. The brand required a visual identity that would reflect its commitment to elegant minimalism and modern luxury.
Mission
Our goal was to create a visual identity that highlights CYQO’s dedication to superior craftsmanship and modern aesthetics. We aimed to craft a brand that radiates luxury, sophistication, and timeless elegance while promoting a lifestyle of high-end fashion.
Design Philosophy
We embraced a sleek and minimalist approach, inspired by the iconic black-themed aesthetic of Calvin Klein. Every design element was meticulously chosen to reflect the brand’s essence: simplicity, sophistication, and superior quality.
Identity System
The identity system for CYQO includes a carefully selected color palette, an iconic logo, event-related materials such as business cards, and custom-designed merchandise. These elements work together to establish a refined and cohesive brand identity that reflects the brand’s values.
Logo Design, Color Palette & Typography
A refined, timeless black palette creates a sophisticated and minimalist look that reflects the brand’s commitment to elegance and modern luxury. Clean and bold typography enhances CYQO’s distinctive and high-end positioning.
Outcome
The identity we created not only elevated CYQO’s image but also positioned the brand as a leader in high-end fashion and accessories. Its refined presence has attracted high-profile collaborations, media features, and positive customer feedback, amplifying its market recognition and industry influence.
