Crafting a Timeless Identity for
CHETNA
Interior H/W & Plywood
Shaping Spaces, Defining Elegance.
- CLIENT NAME - Jitendra Agrawal
- LOCATION - Surat, India
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Complete branding, including
social media posts and more.
About the Project
CHETNA Interior H/W & Plywood is a trusted name in the interior design and construction materials industry, offering a wide range of high-quality hardware and plywood solutions. Specializing in premium-grade materials for residential, commercial, and industrial projects, CHETNA is committed to delivering durability, aesthetics, and functionality in every product. The brand required a visual identity that would reflect its commitment to excellence, innovation, and sophistication.
Mission
Our goal was to create a visual identity that highlights CHETNA’s dedication to delivering premium-grade materials and transforming spaces into timeless masterpieces. We aimed to craft a brand that radiates reliability, elegance, and innovation while promoting customer satisfaction and high-quality standards.
Design Philosophy
We adopted a balanced approach, blending CHETNA’s foundation of excellence with contemporary design aesthetics. Every design element was carefully chosen to represent the brand’s essence: durability, aesthetics, and functionality.
Identity System
The identity system for CHETNA includes a carefully selected color palette, an iconic logo, premium packaging, and sleek business cards. These elements work together to establish a refined and cohesive brand identity that reflects the brand’s values.
Logo Design, Color Palette & Typography
A harmonious blend of black and yellow creates a modern and professional aesthetic, embodying CHETNA’s commitment to quality and innovation. Bold typography reinforces the brand’s distinctive and reliable positioning.
The iconic logo perfectly captures CHETNA’s essence of durability and elegance. Featuring a stylized “C” with a vibrant yellow dot at its core, the design adds a unique and memorable touch. Its versatility ensures seamless adaptation across a wide range of products, establishing a cohesive and impactful visual identity.
Outcome
The identity we created not only elevated CHETNA’s image but also positioned the brand as a leader in the interior design and construction materials industry. Its refined presence has attracted high-profile collaborations, media features, and positive customer feedback, amplifying its market recognition and industry influence. web design
