Shritty Maurya Luxury Fashion Branding
Where Tradition Meets Luxury,
Creating a Bold Fashion Statement.
- CLIENT NAME - Shritty Maurya
- LOCATION - Surat, India
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Complete branding, including
social media posts and more.
About the Project
Shritty Maurya, a distinguished high-fashion brand, sought a refined identity to echo its blend of traditional Indian craftsmanship and modern luxury. With a vision to reach a global audience while honoring its cultural heritage, the brand needed an identity that speaks to its elite clientele.
Mission
Our goal was clear: to forge a visual identity that not only highlighted Shritty Maurya’s prestige in the fashion world but also embraced its deep-rooted Indian heritage. We envisioned a brand that stands as a symbol of exclusivity, elegance, and timeless appeal.
Design Philosophy
We adopted a dual approach—merging rich tradition with contemporary sophistication. Every design element was meticulously chosen to reflect the brand’s essence: elite craftsmanship, modern luxury, and a narrative that resonates across generations.
Identity System
We adopted a dual approach—merging rich tradition with contemporary sophistication. Every design element was meticulously chosen to reflect the brand’s essence: elite craftsmanship, modern luxury, and a narrative that resonates across generations.
Logo Design, Color Palette & Typography
The iconic “SM” logo is a bold emblem of Shritty Maurya’s brand, seamlessly merging luxury, modernity, and cultural richness to craft a timeless visual identity across all platforms.
Black and Gold—a flawless union of sophistication and opulence—anchors the brand’s ethos with a striking visual presence, embodying exclusivity and refinement. The typography, a curated blend of classic serif and sleek sans-serif fonts, balances tradition with modernity, enhancing the brand’s elegant yet contemporary appeal. Together, these elements create a powerful and cohesive identity that speaks to heritage and innovation in equal measure.
Outcome
The identity we created not only elevated Shritty Maurya’s image but also positioned the brand as a leader in the luxury fashion sector. Its refined presence has attracted high-profile collaborations, including endorsements from celebrities and features in Bollywood productions, amplifying its cultural influence and market recognition.
